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Research reports

Global Market Research 2010

The 22nd annual industry study undertaken by ESOMAR in cooperation with KPMG Advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 13, 2010

Research reports

Global Market Research 2009

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2009

Research reports

Global Market Research 2007

Global Market Research 2007 is the 19th annual industry study undertaken by ESOMAR and the second to be developed in cooperation with KPMG Business Advisory Services. The latest edition provides the most comprehensive assessment yet of the sector's...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 17, 2007

Magazines

Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006
Author: ESOMAR B.V.
December 1, 2006

Research reports

Global Market Research 2005

At the outset of this year, our aim at ESOMAR was to build on the success of the report and to improve in areas such as reliability of information and the depth of analysis. We have focussed on more robust data collection processes and brought a more...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2006

Magazines

Research World (December 2005)

Will the profession be able to attract and retain qualified talent in the future? Until recently, a career in market research meant for many people a lifetime’s employment. This is less true for research clients, but this was definitely the case...

Catalogue: Research World 2005
Author: ESOMAR B.V.
December 1, 2005

Research reports

ESOMAR Annual Market Study 2004

This report, that covers the 2004 market statistics, is the 17th report published by ESOMAR, but the first conducted in cooperation with EFAMRO. It is based mainly on information supplied to us by national market research trade associations, as well...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2005

Magazines

Research World (September 2005)

What would life be like without market research? Without social research and opinion research? Imagine that the profession, Was we know it today, had never been invented. What then? Industry annual turnover amounts to 21 billion dollars, around...

Catalogue: Research World 2005
Author: ESOMAR B.V.
September 1, 2005

Research reports

ESOMAR Annual Market Study 2003

This report, which covers the year 2003, is the sixteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR representatives and other informed sources. We...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2004